Check out the new USENIX Web site. next up previous
Next: Agents decide Up: Market Policies Previous: Market creation costs

Market selection issues

  Given the potentially unbounded number of markets that can be created for a partially specified service, how do we decide which market should be created? In the past, market selection has been addressed in work on incomplete markets [10,15], product differentiation [5], and industrial organization with transaction costs [23]. This work generally involved analyzing the effects for a known and static number of markets.

When neither the exact number nor kind markets can be known ahead of time, methods for comparing and evaluating the benefits of different market configurations [7] will need to be developed. Using such comparisons, we can hope to identify general rules or incentives that promote commerce environments having increased efficiency, profits, surplus or any number of other criteria. We are currently performing small experiments to compare the efficiency and surplus for different market configurations given different buyer and seller value distributions.

In the next sections, we consider the mechanics of two particular market selection processes. The mechanics of the market selection process will have an impact on what kinds of markets can be started as well as the kind of rules and incentives which can be used. In particular, who makes the decisions about what auctions to create, is it the agents (where agents can be humans or software) or the Auction Manager? We argue that in some circumstances it may be more reasonable to have agents decide while in others the Auction Manager, and both should be supported. We also discuss the kinds of information and incentive requirements needed for each situation.



 
next up previous
Next: Agents decide Up: Market Policies Previous: Market creation costs
Tracy Mullen
7/20/1998