Lourdes M. Turrecha, is a privacy, cybersecurity, and data protection strategist, advisor, and investor. Lourdes is the founder of The Rise of Privacy Tech (TROPT), an initiative with a mission to fuel privacy innovation by bringing together privacy tech founders, investors, and expert-advisors to bridge the existing tech-capital-expertise gaps in privacy tech. Lourdes is the primary author of the foundational TROPT Defining the Privacy Tech Landscape Whitepaper 2021 and the organizer of the TROPT Privacy Tech Summit 2022. Lourdes is currently focusing on defining and categorizing the privacy tech landscape and advising privacy tech startups on their privacy strategy, covering product design and market positioning in the nascent privacy tech landscape. Prior to starting PIX & TROPT, Lourdes worked in Silicon Valley for the enterprise cybersecurity leader, Palo Alto Networks and in Big Law, advising 100+ startups, tech and Fortune companies, and other global organizations on their data protection obligations and managing incident and data breach response.