Alisa Frik

Alisa Frik, Ph.D., is a research scientist at the International Computer Science Institute (ICSI) and a member of the Berkeley Laboratory for Usable and Experimental Security (BLUES). She obtained a Ph.D. degree in Economics at the School of Social Sciences, University of Trento, Italy. Alisa applies her expertise in behavioral and experimental economics, decision-making, behavior change, and choice architecture to investigate privacy and security attitudes and behaviors of regular and vulnerable populations of online users. She explores how contextual and human factors, including trust, heuristics and biases, as well as behavioral interventions, affect users' behaviors and decisions. She focuses on mobile privacy and security, healthcare technologies, Internet of Things, digital advertising, and Artificial Intelligence systems.