Creating a Personal Brand That Reflects What Really Matters

Cultivating your personal brand is an effective way to differentiate yourself and help propel your technical career. While it is important to understand how others perceive you, ultimately your personal brand is your reputation. Your reputation should stand for something that truly matters and reflect your values and vision. Join me to learn more about how to articulate your personal values and embody them through your work. You'll walk away with a technique for how to develop a personal vision statement for your career. I'll share stories of my own successes (and failures) in cultivating a brand that reflects my personal values and vision. We'll also talk about how to keep yours authentic and current as you evolve and change.

Terrell Cox is a Principal Group Program Manager at Microsoft for the Enterprise Client team, delivering key scenarios in application and settings virtualization, Bitlocker administration, and mobile device and PC management. During her 15 years at Microsoft, she has worked as an individual contributor, a line manager, and a director, and her career path includes technical writing, engineering program management, and user experience. Terrell is proud to be a founding member of the Women's Leadership Council, a vibrant women's community in the Server & Tools Business of Microsoft that grew from 10 members to over 300 since 2002.  She currently lives in Brookline, MA, with her husband and two daughters, who are her true happiness.