There is no doubt that there is significant public mistrust of e-voting systems across the world. The largest number of users of the systems will be the voting public, and it is not reasonable to suggest that such systems should be employed without the public's trust. The standards should address the issue of trust in a number of ways. Firstly, through their very existence and their association with the CoE, we would argue that public trust would - perhaps foolishly - immediately increase if they knew that the voting systems had been measured against the recommended practices and found to meet them. More importantly, if the standards were written in a way that directly addressed specific issues of mistrust that had been explicitly stated by the public, and there was evidence to suggest that the standards were being enforced, then the degree of trust would rise, provided that the evidence put forward was from a trusted source. Thirdly, if the standards were to be seen to have contributed towards an ``inadequate'' e-voting system being rejected for use then voters would be even more convinced of their value and this would increase their trust in systems which had not been rejected in the same way.