Table of Contents
Succumbing to the Dark Side of the Force
Fundamental Premises
Morality
Yes, my mother knows what I do for a living!
So, Who Does This Stuff, Anyway?
The Adult Industry
Phone Sex
Web Resellers
How Did I Get Into The Biz?
What is out there?
Let’s Talk About “Product”
So how much money can you make?
How does one get “Product”?
Scanning from Magazines
Garnered from Newsgroups
Stolen from Other Sites
Original Content
Copyright Protection
So Where Do We Get Ours?
Server Load Issues
Load Reduction
Load Sharing
Load Shedding
Load Boosting – Javascript Slamming
Load Stealing – Obvious
Load Stealing – Subtle
Domain Names are Gold
Top-10 Lists and Consoles
Click-bots
Top-10’s – Raison d’ętre
Advertisements Fuel the Market
Ads are sold in many ways
Internet vs. Magazine Ads
What kind of ads work?
Ads vs. Subscription Sales
What Sells?
“What sells” may not matter
Other Ways to Make Money
Running the Site – Human Factor
Site Automation
Security
Keeping the Kids Out
Avoiding the Law – The Right Way
Avoiding the Law – The Usual Way
Keeping Your “Friends” Away
Getting Hits
Getting Paid
Getting Screwed
Ruminations on the Present
Ruminations on the Future
Conclusions
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