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The Adblocking Tug-of-War
;login: Enters a New Phase of Its Evolution
For over 20 years, ;login: has been a print magazine with a digital version; in the two decades previous, it was USENIX’s newsletter, UNIX News. Since its inception 45 years ago, it has served as a medium through which the USENIX community learns about useful tools, research, and events from one another. Beginning in 2021, ;login: will no longer be the formally published print magazine as we’ve known it most recently, but rather reimagined as a digital publication with increased opportunities for interactivity among authors and readers.
Since USENIX became an open access publisher of papers in 2008, ;login: has remained our only content behind a membership paywall. In keeping with our commitment to open access, all ;login: content will be open to everyone when we make this change. However, only USENIX members at the sustainer level or higher, as well as student members, will have exclusive access to the interactivity options. Rik Farrow, the current editor of the magazine, will continue to provide leadership for the overall content offered in ;login:, which will be released via our website on a regular basis throughout the year.
As we plan to launch this new format, we are forming an editorial committee of volunteers from throughout the USENIX community to curate content, meaning that this will be a formally peer-reviewed publication. This new model will increase opportunities for the community to contribute to ;login: and engage with its content. In addition to written articles, we are open to other ideas of what you might want to experience.
Online advertising subsidizes a majority of the “free” services on the Web. Yet many find this approach intrusive and annoying, resorting to adblockers to get rid of ads chasing them all over the Web. A majority of those using an adblocker tool are familiar with messages asking them to either disable their adblocker or to consider supporting the host Web site via a donation or subscription. This is a recent development in the ongoing adblocking arms race which we have explored in our recent report, “Adblocking and Counter Blocking: A Slice of the Arms Race”. For our study, we used popular adblockers, trawled the Web and analyzed some of the most popular sites to uncover how many are using anti-adblockers. Our preliminary analysis found that anti-adblockers come from a small number of providers, are widely used, and that adblockers also often block anti-adblockers.
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