Matt Gershoff is co-founder of Conductrics, a software company that offers integrated AB Testing, multi-armed Bandit, and customer research/survey software. While having been exposed to various 'advanced' approaches during MSc. degrees in both Resource Economics and Artificial Intelligence, Matt's bias is to try to squeeze as much value out of the simplest approach possible and to always be intentional about the marginal cost of complexity. "Just as the ability to devise simple but evocative models is the signature of the great scientist so over elaboration and overparameterization is often the mark of mediocrity." - George Box '76 Science and Statistics.
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