Jan Magnus Nold, Jens Opdenbusch, and Angela Sasse, Ruhr University Bochum
Cyber security is an increasingly important topic for private citizens. While organisations could provide a supportive environment for secure behaviour, private citizens lack this support. One promising and scaleable method to change behaviour is persuasive technology.
This poster presents a Master's thesis investigating whether smartphone-based behaviour change can be applied to personal cyber security. Therefore, a persuasive app interface was designed after analysing the context of usage. This interface was presented to (n=73) participants via an online survey to assess persuasiveness factors and usage intention.
Participants perceived the app as persuasive and effective in supporting them with security related behaviour, which in turn increased intention to use. Moreover, social comparison led to social pressure and a decrease of intention to use. Persuasive technology seems to be a promising direction for behaviour change in cyber security.
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